R.Shawn Williams Creative

Branding and Identity, Publications and Advertising

News

04.12.08:
Williams Creative signs on with Xcentric Marketing to do the ad campaign for St. Mary's Health Foundation Annual SWING Golf Tournament.
03.08.08:
Williams Creative signs on with Norrenberns Truck Service, known as "NOTS" to do branding and identity development.
02.05.08:
Added pieces to the portfolio section. Check them out in the portfolio section.
12.10.07:
Added updated resume to contact page. Come back soon for more updates to my portfolio in 2008
08.03.07:
Added Newsletter Design and an Annual Report Design. Check the Portfolio page for visuals!

Services

Be unique in message and appearance with unforgettable and award winning graphic design. After strategy, tactics are an essential component to any marketing initiative. Dynamic graphic design delivers your message, drives sales and prospects and differentiates you from your competitors. What is the goal of our Graphic Design Services?

• Visually illustrate your company values
• Portray a consistent image for marketing
• Grab the attention of the target audience

Defining the Graphic Design Process

The first step is to discuss with you, our client, what your goals are and the audience you are trying to reach. We want to know about your company values and services. Once we have a feel for who you are and what you do, we can begin looking for ways to communicate that message visually.

Where is Graphic Design needed?

• Brochures & Sales Collateral
• Logo & Corporate Identity
• Catalog and Magazine Layout
• Websites
• Everywhere you find your customers

Form and Function

Effective graphic design must be more than aesthetically pleasing. Traditional website design and graphic design companies focus on gimmicks and often deliver no substance or strategy. Our graphic designers are committed to each individual project. In order to create the most relevant product possible we take many things into account, such as your organizational mission and purpose, your audience’s preferences, and your organizational goals whether they are in the form of a short-term strategy or a long-term plan.

An Integrated Approach to Design

• Layout & shape
• Typography
• Color & balance
• Retouching
• Illustration
• Websites